– What is your relationship with Hjelle?
My late brother and I established the industrial design office Frost Produkt 20 years ago in Oslo, Sondre Says. We came from England where we had worked and studied and quickly became part of the small, but very positive and forward-looking design community in Norway. We shared a workshop and had several collaborative projects with, among others, Norway Says, which then helped to renew the expression and interest around Hjelle. We do not work with furniture design ourselves beyond complex office chairs for Håg, but have followed Hjelle for some time as it is an exciting Norwegian furniture company. We also have several friends who design for you.
– What was important to you when choosing a sofa?
When furnishing the library/TV room, we looked for a sofa that would be very good for relaxing for the whole family, without it being too bulky or visually dominant. We also didn’t want a generic TV module sofa.